Friday, July 1, 2011

Introducing YouTube.com/create

Update (April 2013): The YouTube.com/create program is no longer available.

YouTube.com/create is a platform for third-party applications that enable users to create videos. The idea is simple. The third-party application runs in an HTML iframe on YouTube. The user creates a video with the application, and then the application uploads the video to YouTube for the user to watch and share.

Many different types of applications are already listed at YouTube.com/create. One True Media is a simple video editor. GoAnimate lets you create custom animations. Stupeflix lets you mix pictures, videos, maps, text, and music into a story. Xtranormal lets you turn anything you type into a fully-animated CG movie. Who knows what other developers have in store for YouTube.com/create?

Here’s one example of a company that decided to integrate with YouTube.com/create and experienced a signficant growth in traffic:



To list your application on YouTube.com/create, you’ll need the following:

  • The name of your application (max 60 characters).
  • A description of your application (max 50 words).
  • A 120x120 icon. The icon will display with rounded corners.
  • A tutorial video (hosted on YouTube).
The application itself must meet the following requirements:
  • It must support Google federated login using OpenID.
  • It must post the resulting video to YouTube. The application should upload the video on behalf of the user using OAuth2 or AuthSub.
  • It must provide branding within the user interface if the user is required to upload assets (to make it clear that the upload is going to the third-party application, not to YouTube).
  • It must not show ads within the iframe. However, the freemium model is acceptable, providing the base level of functionality is useful.
The application must run within the context of a 960px-wide iframe that will display on YouTube. The iframe does not limit the vertical space that your application occupies. For best appearance, your application should have a white background.

When you are ready to submit your application for inclusion on YouTube.com/create, submit it to the YouTube Project Gallery using the hashtag #create, and YouTube will contact you via email.

For more information about integrating with YouTube’s API, check out our developer documentation and join us on our mailing list!

Cheers,
—Shannon -jj Behrens, YouTube API Team